zì cóng wǒ zhī dào yǒu jī huì lái jiàn wēi yà yǐ hòu

自从我知道有机会来见薇娅以后

Since I knew I had a chance to see Via

wǒ jiù kàn tā de zhí bō

我就看她的直播

I just watch her live

tīng shuō tā shì táo bǎo dì yī nǚ zhǔ bō

听说她是淘宝第一女主播

I heard that she is Taobao's first female anchor

shén me huò dōu néng gòu zài shàng miàn mài

什么货都能够在上面卖

Anything can be sold on it

yī xià zi jiù mài guāng

一下子就卖光

Sold out at once

wǒ yǒu diǎn bù xiāng xìn

我有点不相信

I don't believe it

suǒ yǐ wǒ dài shàng zì jǐ de shū

所以我带上自己的书

So i bring my own book

xuē zhào fēng jīng jì xué jiǎng yì lái shì yī shì

《薛兆丰经济学讲义》来试一试

"Xue Zhaofeng Economics Lectures" have a try

hā lóu wēi yà nǐ hǎo

哈喽，薇娅你好

Hello, hello Via

wa xuē jiào shòu nǐ lái le

哇，薛教授你来了

Wow, Professor Xue, you are here

duì ya wǒ lái kàn wàng nǐ a

对呀，我来看望你啊

Yes, I came to visit you

xiè xiè

谢谢

Thank you

nǐ hǎo nǐ hǎo

你好你好

Hello

nà nǐ dài wǒ kàn kàn

那你带我看看

Then show me

cóng nǎ lǐ kàn wǒ xiǎng xiǎng

从哪里看，我想想

From where to look, i think about it

nà jiù cóng xià miàn kāi shǐ kàn ba

那就从下面开始看吧

Let's start from below

hǎo a

好啊

OK

zhè shì wǒ men de zhí bō jiān

这是我们的直播间

This is our live broadcast room

wǒ kě yǐ shuō shì zhōng guó dì yī pī de wǎng mín

我可以说是中国第一批的网民

I can say that I was the first batch of netizens in China

wǒ zài nián dǐ de shí hòu jiù kāi shǐ shàng wǎng

我在1995年底的时候就开始上网

I started going online at the end of 1995

wǒ hái jì dé nà shí hòu wǒ gēn wǒ nǚ péng yǒu shuō

我还记得那时候我跟我女朋友说

I still remember when I told my girlfriend

zhè hù lián wǎng shàng miàn shén me dōu yǒu

这互联网上面什么都有

Everything on the internet

nǐ yào shén me xìn xī dōu kě yǐ

你要什么信息都可以

Any information you want

tā jiù mǎ shàng wèn le yī gè fēi cháng jiǎn dān de wèn tí

她就马上问了一个非常简单的问题

She immediately asked a very simple question

tā shuō wǒ yào mǎi yī fú

她说我要买衣服

She said i want to buy clothes

wǒ yào zhī dào zuì biàn yí de yī fú zài nǎ ér

我要知道最便宜的衣服在哪儿

I want to know where the cheapest clothes are

nǐ zhī dào zěn me chá ma

你知道怎么查吗？

Do you know how to check?

wǒ dāng chǎng jiù měng le

我当场就懵了

I was confused on the spot

yīn wèi méi bàn fǎ zuò zhè zhǒng héng xiàng de bǐ jiào

因为没办法做这种横向的比较

Because there is no way to make this horizontal comparison

zhí dào jīn tiān wǒ men gè zhǒng píng tái jiù tí gōng le zhè zhǒng kě néng xìng

直到今天，我们各种平台就提供了这种可能性

Until today, our various platforms have provided this possibility

nǐ men bān dào zhè lǐ duō jiǔ

你们搬到这里多久？

How long have you moved here?

jǐ gè yuè de shí jiān

几个月的时间

Months

zhěng dòng lóu dōu shì nǐ men de

整栋楼都是你们的

The whole building belongs to you

zhè shì wǒ men qí zhōng yī gè cāng kù

这是我们其中一个仓库

This is one of our warehouses

zhè xiē hěn duō dōu shì wǒ men xuǎn zhōng de

这些很多都是我们选中的

Many of these are selected by us

yě yǒu hěn duō zài děng dài shì yòng de

也有很多在等待试用的

There are also many waiting to be tried

èr lóu sān lóu shì wǒ men gōng yīng liàn de qū yù

二楼三楼是我们供应链的区域

The second floor and the third floor are the area of ​​our supply chain

wǒ men yǒu gè zhuān mén de xuǎn pǐn tuán duì duō rén

我们有个专门的选品团队，200多人

We have a dedicated selection team with more than 200 people

nǐ bù zuò biǎo qíng guǎn lǐ de

你不做表情管理的？

You don’t manage emoticons?

zhí bō lǐ wǒ méi yǒu guǎn lǐ

直播里我没有管理

I have no management in the live broadcast

è le jiù chī shén me de

饿了就吃，什么的

Eat when you are hungry, whatever

ń rán hòu lèi de shí hòu pán zhù tuǐ

嗯，然后累的时候盘著腿

Hmm, then cross your legs when you are tired

zài yǐ zi shàng dūn zhù chī miàn

在椅子上蹲著吃面

Squatting on a chair to eat noodles

yīn wèi zhí bō lǐ de huà jiù hěn xiàng hěn shú xī de rén

因为直播里的话，就很像很熟悉的人

Because in the live broadcast, it looks like a familiar person

mò shēng rén jiàn miàn kě néng hái yào

陌生人见面可能还要

Strangers may even meet

xū yào zhù yì yī xià zì jǐ de xíng xiàng

需要注意一下自己的形象

Need to pay attention to your own image

dàn zhí bō lǐ de huà wú suǒ wèi le

但直播里的话，无所谓了

But in the live broadcast, it doesn’t matter

yīn wèi nǐ jiù shì wǒ jiā lǐ rén

因为你就是我家里人

Because you are from my family

wǒ zuì fàng sōng de zhuàng tài lái duì dài nǐ

我最放松的状态来对待你

I treat you in my most relaxed state

wēi yà bù jǐn shì yī gè dài huò de nǚ zhǔ bō

薇娅不仅是一个带货的女主播

Wei Ya is not only a female anchor who brings goods

tā tóng shí yě shì qiān wàn mǎi jiā de péng yǒu

她同时也是千万买家的朋友

She is also a friend of millions of buyers

zhí bō zhè gè xíng yè tā shí jì shàng de mén kǎn bìng bù gāo

直播这个行业，它实际上的门槛并不高

In the industry of live broadcasting, its actual barriers are not high

dàn mén kǎn yuè dī qí shí jìng zhēng jiù yuè jī liè

但门槛越低，其实竞争就越激烈

But the lower the threshold, the more intense the competition

tīng shuō nǐ de nǚ rén men tiān tiān dōu zài kàn nǐ de zhí bō

听说你的女人们天天都在看你的直播

I heard your women are watching your live broadcast every day

nà tā men cóng zhōng dé dào shén me kuài lè ne

那她们从中得到什么快乐呢？

What happiness do they get from it?

xiàng wǒ zì jǐ de huà nǐ bǐ rú shuō

像我自己的话，你比如说

Like my own words, you say

wǒ gōng zuò měi tiān hěn máng hěn xīn kǔ

我工作每天很忙很辛苦

I work very busy and hard every day

dāng wǒ kàn dào yī gè wù pǐn wǒ xǐ huān de shí hòu

当我看到一个物品我喜欢的时候

When i see an item i like

wǒ jiù hěn xiǎng kuài sù bǎ tā mǎi xià lái

我就很想快速把它买下来

I really want to buy it quickly

lái mǎn zú zì jǐ de nèi xīn

来满足自己的内心

To satisfy my heart

jiē xià lái yǒu qǐng bǎo cáng xuē jiào shòu lái wǒ men zhí bō jiān

接下来有请宝藏薛教授来我们直播间

Next, I will invite Professor Xue Treasure to come to our live broadcast room

huān yíng huān yíng

欢迎欢迎

welcome

wēi yà nǐ hǎo dà jiā hǎo

薇娅你好，大家好

Hello, hello everyone

xiāng cǎo fù pén zi guǒ xiāng

香草、覆盆子、果香

Vanilla, raspberry, fruity

sān gè wèi dào dōu hěn hǎo wén

三个味道都很好闻

All three smells are good

wǒ xiàn zài jiù shì quán pǐn lèi

我现在就是全品类

I am now in the whole category

jiù jī běn shàng shén me dōu yǒu kě néng

就基本上什么都有可能

Basically anything is possible

liú lián wèi de luó sī fěn

榴莲味的螺蛳粉

Durian-flavored snail powder

fēng yóu jīng wèi de jī wěi jiǔ

风油精味的鸡尾酒

Wind oil flavored cocktail

rán hòu hái yǒu huǒ guō wèi de yá gāo

然后还有火锅味的牙膏

Then there is the hot pot flavored toothpaste

dàn jiù shì hěn duō xiǎng mài de dōu bèi tuán duì gěi dǎ yā

但就是很多想卖的都被团队给打压

But a lot of things that wanted to sell were suppressed by the team

tā men kǎo lǜ dào nǐ de fěn sī liàng yuè lái yuè dà yǐ hòu

他们考虑到你的粉丝量越来越大以后

They consider that your fans are getting bigger and bigger

nǐ dōng xī yào gèng dà zhòng

你东西要更大众

You need to be more popular

wǒ jué dé nǐ de tuán duì kě néng shì duì de

我觉得你的团队可能是对的

I think your team may be right

rú guǒ nǐ zuò fēi cháng dà de shì chǎng

如果你做非常大的市场

If you do a very big market

zhè shí hòu nǐ yào qǔ zuì dà de gōng yuē shù

这时候你要取最大的公约数

At this time you have to take the greatest common divisor

zhè shì nǐ de yī gè quán pǐn lèi píng tái de cè lüè

这是你的一个全品类平台的策略

This is your strategy for a full-category platform

zhī qián hěn duō rén tā wèn wǒ shuō

之前很多人他问我说

Many people asked me before

nǐ de diàn shāng zhí bō jiù shì diàn shì gòu wù

你的电商直播就是电视购物

Your e-commerce live broadcast is TV shopping

wǒ jué dé yǒu yī diǎn qū bié jiù shì diàn shì gòu wù méi yǒu hù dòng

我觉得有一点区别，就是电视购物没有互动

I think there is a difference, that is, there is no interaction in TV shopping

yǐ wǎng diàn shì gòu wù kě néng shì yóu pǐn pái gěi nǐ guǎng gào fèi

以往电视购物可能是由品牌给你广告费

In the past, TV shopping may be paid by the brand for advertising

shuō nǐ lái bāng wǒ mài zhè gè dōng xī

说你来帮我卖这个东西

Say you come to help me sell this thing

wǒ yào bǎ zhè dōng xī tuī guǎng chū qù

我要把这东西推广出去

I want to promote this thing

zhí bō lǐ miàn de guò chéng gāng hǎo xiāng fǎn

直播里面的过程刚好相反

The process in the live broadcast is just the opposite

shì nǐ men kàn rén jiā xū yào shén me

是你们看人家需要什么

You see what they need

nǐ jiù huì qù zhǎo shāng jiā

你就会去找商家

You will find a business

duì

对

Correct

suǒ yǐ nǐ zhè gè zhí bō jiān gāng cái jiù nà gè xiǎo de jìng tóu

所以你这个直播间，刚才就那个小的镜头

So your live broadcast room, just now the small shot

shí jì shàng shì yī gè qǐ yuán

实际上是一个起源

Is actually an origin

tā jiù qiān dòng le hòu miàn zhěng gè gōng yīng liàn de bù jú

它就牵动了后面整个供应链的布局

It affects the layout of the entire supply chain behind

diàn shāng zhí bō zhè jiàn shì qíng yǐ jīng fā shēng le sì wǔ nián de shí jiān le

电商直播这件事情已经发生了四五年的时间了

E-commerce live broadcast has happened for four or five years

ér qiě guī mó yǐ jīng fā zhǎn dào lìng rén zhèn jīng de dì bù le

而且规模已经发展到令人震惊的地步了

And the scale has grown to a shocking level

ér jīng jì xué jiā duì tā men xiàn zài hái méi yǒu zú gòu de zhù yì

而经济学家对他们现在还没有足够的注意

And economists have not paid enough attention to them now

zhè shì wǒ men de cán kuì

这是我们的惭愧

This is our shame

zhǐ yǒu liǎng jiàn

54321，只有两件

54321, only two

mǎi dào biàn yí huò běn shēn shì yī zhǒng kuài lè

买到便宜货本身是一种快乐

Buying bargains is a joy in itself

nǐ huì bù duàn dì xiǎng yào zhòng wēn zhè yàng de kuài lè

你会不断地想要重温这样的快乐

You will constantly want to relive this happiness

suǒ yǐ nǐ huì bù duàn dì qù gòu mǎi

所以你会不断地去购买

So you will keep buying

zhè zhǒng zhuī qiú kuài lè de fāng shì

这种追求快乐的方式

This way of pursuing happiness

wǒ jué dé yě shì rén shēng xìng fú de yī bù fēn

我觉得也是人生幸福的一部分

I think it's also part of life's happiness

qù xún zhǎo yōu huì běn shēn shì néng gòu shěng qián

去寻找优惠本身是能够省钱

Finding offers can save money

dàn shì zuì zhōng mǎi shén me yàng de chǎn pǐn hái shì yào gēn jù zì jǐ de xū yào

但是最终买什么样的产品还是要根据自己的需要

But the final product you buy depends on your needs

wǒ duì jià gé bù mǐn gǎn

我对价格不敏感

I am not price sensitive

dàn shì wǒ duì dōng xī huì hěn tiāo tī

但是我对东西会很挑剔

But I will be very picky about things

suǒ yǐ zhēn de yào mǎi de huà wǒ huì zuò hěn duō yán jiū

所以真的要买的话，我会做很多研究

So if I really want to buy, I will do a lot of research

yī dàn xiǎng mǎi de huà yī tiān dōu děng bù le

一旦想买的话，一天都等不了

Once you want to buy, you can’t wait for a day

suǒ yǐ wǒ yǒu shí hòu yě huì shuō yī tào zuò yī tào

所以我有时候也会说一套做一套

So I sometimes say one thing and do another

chōng dòng xiāo fèi

冲动消费

Impulsively buying

lái zhí jiē kāi

来，直接开

Come on

méi yǒu le mài wán le

没有了，卖完了

No more, sold out

bù huì ba

不会吧

No way

zhēn méi le

真没了

Really gone

bù huì ba

不会吧

No way

zhēn de shì mài chū qù le ma

真的是卖出去了吗？

Is it really sold out?

méi mài chū qù ba

没卖出去吧

Didn't sell it

shì ruǎn jiàn chū wèn tí le ba

是软件出问题了吧

Is there a problem with the software?

nǐ de nà gè kǒu hóng gǎo dào

你的那个口红搞到

Got your lipstick

yá chǐ yǒu kǒu hóng

牙齿有口红

Teeth have lipstick

nǐ bù guǎn de

你不管的？

You don't care?

bù guǎn de

不管的

Whatever

wǒ zhí bō jiān qián miàn chǎng dōu shì

我直播间前面10场都是

The first 10 games in my live broadcast room are

kǒu hóng zhān yá chǐ shàng miàn le

口红粘牙齿上面了

The lipstick sticks to the teeth

hǎo ba

好吧

Ok

nǐ shēng yīn yī zhí shì zhè yàng ma

你声音一直是这样吗？

Is your voice always like this?

méi yǒu kāi shǐ méi yǒu zhè me cū

没有，开始没有这么粗

No, it wasn't so thick at first

xiàn zài bǎ míng zì gǎi chéng wēi yà zhī hòu sǎng zi jiù yǎ le

现在把名字改成薇娅之后嗓子就哑了

Now I changed my name to Via

mǎ lǎo shī shàng hǎi de jiǔ ba kāi yè rán hòu

马老师上海的酒吧开业，然后

Teacher Ma's Shanghai bar opened, and then

nǎ gè mǎ lǎo shī

哪个马老师？

Which teacher Ma?

mǎ yún

马云

Ma Yun