qián wǒ men měi gè rén měi tiān dōu huì shǐ yòng de bì xū pǐn

钱，我们每个人每天都会使用的必需品

Money, the daily necessities that we all use every day.

gōng zuò dé dào qián

工作得到钱

Get paid for work

xiāo fèi

消费

Consume

fù chū qián

付出钱

Give the money

qián zuò wèi zī běn jiù zài liú dòng

钱作为资本就在流动

Money is flowing as capital

zī běn zài liú dòng zhōng jiù chǎn shēng le jià zhí

资本在流动中就产生了价值

Capital is worth in the flow

gōng zuò chuàng zào jià zhí

工作创造价值

Job creation value

xiāo fèi dé dào fú wù

消费得到服务

Consumer service

wǒ men měi gè rén dōu shì zī běn yùn zuò zhōng de yī gè xiǎo xiǎo de luó sī dīng

我们每个人都是资本运作中的一个小小的螺丝钉

Each of us is a small screw in the operation of capital

nà shén me shì zī běn yùn zuò ne

那什么是资本运作呢

So what is a capital operation

guān fāng shuō fǎ shì

官方说法是

The official line is

zī běn shì duì zī yuán de zhī pèi quán

资本是对资源的支配权

Capital is the right to resources

tōng guò zī yuán zhī pèi dài lái gèng duō de zhī pèi quán

通过资源支配带来更多的支配权

More dominance by resource domination

jiào zuò zī běn yùn zuò

叫做资本运作

It's called capital operation

shuō qǐ lái dōu hěn ǎo kǒu

说起来都很拗口

It's a mouthful

shì bù shì jué dé hěn shēn ào

是不是觉得很深奥

I mean, it's kind of profound

méi shì

没事

It's ok

wǒ men lái kàn jǐ gè gù shì

我们来看几个故事

Let's look at a couple of stories

yī tīng nǐ jiù míng bái le

一听你就明白了

You'll see.

dì yī gè gù shì

第一个故事

The first story

cóng qián yǒu gè xiǎo zhèn

从前有个小镇

Once upon a time there was a small town

měi gè rén dōu zhài tái gāo zhù

每个人都债台高筑

Everyone is in debt

kào xìn yòng dù rì

靠信用度日

Live by credit

mǒu tiān lái le yī wèi yǒu qián de wài dì lǚ kè

某天来了一位有钱的外地旅客

One day a rich foreign traveler

zǒu jìn yī jiā lǚ guǎn

走进一家旅馆

Walk into a hotel

ná chū yī zhāng yī qiān yuán chāo piào fàng zài guì tái shàng shuō

拿出一张一千元钞票放在柜台上说

Put a 1,000 dollar bill on the counter and say

xiǎng tiāo xuǎn yī jiān hé shì de fáng jiān

想挑选一间合适的房间

You want to pick a room

jiù zài cǐ rén shàng lóu kàn fáng jiān qī jiān

就在此人上楼看房间期间

Just as the person went upstairs to look at the room

diàn zhǔ zhuā zhù zhè zhāng yī qiān yuán de chāo piào

店主抓住这张一千元的钞票

The shopkeeper got hold of the 1,000 dollar bill

pǎo dào gé bì tú hù nà lǐ

跑到隔壁屠户那里

Run to the butcher next door.

zhī fù le tā qiàn de ròu qián

支付了他欠的肉钱

He paid for the meat he owed

tú fū yǒu le yī qiān yuán héng guò mǎ lù

屠夫有了一千元横过马路

The butcher had 1,000 dollars across the road.

fù qīng le zhū nóng de zhū běn qián

付清了猪农的猪本钱

Paid the pig farmer's money

zhū nóng ná le yī qiān yuán chū qù

猪农拿了一千元出去

The pig farmer took 1,000 dollars out

fù le tā qiàn de sì liào kuǎn

付了他欠的饲料款

He owed the money he owed

nà gè mài sì liào de lǎo xiōng ná dào yī qiān yuán

那个卖饲料的老兄拿到一千元

The guy who sold the feed got 1,000 dollars

gǎn máng qù fù qīng tā zhào jì de qián

赶忙去付清他召妓的钱

To pay off the money he called the prostitutes

yǒu le yī qiān yuán

有了一千元

So we have 1,000 dollars

zhè míng jì nǚ chōng dào lǚ guǎn fù le tā suǒ qiàn de fáng qián

这名妓女冲到旅馆付了她所欠的房钱

The prostitute rushed to the hotel and paid for the money she owed.

cǐ shí lǚ kè zhèng xià lóu lái

此时旅客正下楼来

Now the passenger is coming down

ná qǐ yī qiān yuán

拿起一千元

Pick up 1,000 dollars

shēng chēng méi yī jiān mǎn yì de

声称没一间满意的

Claim to have no satisfaction

tā bǎ qián shōu jìn kǒu dài zǒu le

他把钱收进口袋走了

He put his money in his pocket.

zhè yī tiān méi yǒu rén shēng chǎn le shén me dōng xī

这一天没有人生产了什么东西

No one has produced anything this day

yě méi yǒu rén dé dào shén me dōng xī

也没有人得到什么东西

And nobody gets anything

kě zhèn shàng suǒ yǒu de rén wèn tí dōu wán měi dé dào le jiě jué

可镇上所有的人问题都完美得到了解决

But all the people in the town were perfectly resolved

dì èr gè gù shì yī tiān

第二个故事一天

The second story is one day

yī gè yín xíng jiā de ér zi hǎo qí dì wèn tā bà bà

一个银行家的儿子好奇地问他爸爸

A banker's son asked his father curiously.

tā shì zěn me zhuàn dào zhè me duō qián de

他是怎么赚到这么多钱的

How did he make that much money?

yín xíng jiā fàng xià shǒu shàng de shì qíng

银行家放下手上的事情

Bankers put down their hands

wēi xiào de ràng ér zi bǎ bīng xiāng lǐ de ròu ná guò lái

微笑的让儿子把冰箱里的肉拿过来

Smile and let him bring the meat in the fridge.

ér zi ná guò lái le

儿子拿过来了

The son took it.

yín xíng jiā ràng tā zài fàng huí bīng xiāng

银行家让他再放回冰箱

The banker told him to put it back in the fridge

ér zi bǎ ròu yòu fàng huí bīng xiāng hòu

儿子把肉又放回冰箱后

The son put the meat back in the fridge

mò míng qí miào de zhàn zài nà lǐ

莫名其妙的站在那里

Stand there for no reason

yín xíng jiā dīng zhe ér zi

银行家盯着儿子

The banker looks at his son

kàn le yī huì ér

看了一会儿

After a while

zhōng yú xiào mī mī de shuō dào

终于笑眯眯的说道

At last laugh and say

zhū ròu yuán lái zài bīng xiāng lǐ

猪肉原来在冰箱里

The pork was originally in the refrigerator

xiàn zài hái zài bīng xiāng

现在还在冰箱

It's still in the fridge

dàn shì nǐ de shǒu shàng shì bù shì duō le shén me dōng xī

但是你的手上是不是多了什么东西

But do you have something in your hand?

ér zi kàn kàn shǒu shàng de zhū yóu

儿子看看手上的猪油…

The son looked at the lard in his hand.

dì sān gè gù shì

第三个故事

Third story

gěi le wǒ yī zhāng wǔ qiān wàn de cún dān

a给了我一张五千万的存单

A gives me A $ 50 million CD

wǒ zhǎo dào ràng tā ná zhe cún dān dào xiāng gǎng zuò dǐ yā

我找到b让他拿着存单到香港做抵押

I found B and let him take a CD and make a mortgage in Hong Kong

dài chū wǔ qiān wàn

贷出五千万

Loan 50 million

xiāng gǎng de dài kuǎn lì lǜ

香港的贷款利率

Hong Kong lending rate

bǐ dà lù dī

比大陆低

Lower than the mainland

wǒ ná zhe zhè wǔ qiān wàn dào yì dà lì qù zhǎo

我拿着这五千万到意大利去找c

I took the 50 million to Italy to find C

zài yì dà lì gěi mǎi le yī gè jiǔ zhuāng

在意大利给买了一个酒庄

They bought a winery in Italy

hái shēn qǐng dào le liǎng gè yí mín zī gé

还申请到了两个移民资格

And two immigration qualifications have been applied

mǎi le jiǔ zhuāng yǐ hòu

买了酒庄以后

When you buy a winery

bǎ jiǔ zhuāng dǐ yā gěi yì dà lì yín xíng

c把酒庄抵押给意大利银行

The wine was mortgaged to the bank of Italy

dài chū wǔ qiān wàn

贷出五千万

Loan 50 million

dài kuǎn lì lǜ bǐ xiāng gǎng hái dī

贷款利率比香港还低

Loan rates are lower than Hong Kong

wǒ ná zhe wǔ qiān wàn mǎi chéng hóng jiǔ hé gǎn lǎn yóu yùn huí guó nèi

我拿着五千万买成红酒和橄榄油运回国内

I took 50 million and I bought red wine and olive oil back home

jiāo gěi qù mài

交给a去卖

Give it to A to sell

zhuàn le sān qiān wàn

赚了三千万

I made $ 30 million

wǔ qiān wàn

五千万

50 million

biàn chéng le bā qiān wàn

变成了八千万

It becomes 80 million

shèng yú le wǔ qiān wàn cóng xiāng gǎng ná huí le cún dān

剩余了五千万从香港拿回了存单

And then the remaining $ 50 million was taken back from Hong Kong

qù yì dà lì shú huí le jiǔ zhuāng

去意大利赎回了酒庄

To go to Italy to redeem the winery

dào zuì hòu dé dào le sān qiān wàn de lì rùn

到最后a得到了三千万的利润

At the end of the day A gets A 30 million profit

yī gè jiǔ zhuāng wài jiā liǎng gè yí mín de jī huì

一个酒庄外加两个移民的机会

An opportunity for a winery and two immigrants

dì sì gè gù shì yǒu yī gè wén huà rén

第四个故事有一个文化人

The fourth story has a cultural person

jǐ nián qián qù xiāng gǎng fā le cái

几年前去香港发了财

A few years ago, Hong Kong made a fortune

hòu lái huí guó tóu zī shī bài le

后来回国投资失败了

And then it failed

qiàn le yī pì gǔ zhài

欠了一屁股债

I owe you a debt

yú shì

于是

Thereupon

tā dǎ qǐ le zī běn yùn zuò de zhǔ yì

他打起了资本运作的主意

He's got the idea of capital operation

tā xiàn zài wéi jīng qún dǎo zhù cè le yī gè chuán méi gōng sī

他现在维京群岛注册了一个a传媒公司

He now registers A media company in the virgin islands

bìng yǐ míng yì

并以a名义

And in the name of A

yǔ gè dì diàn shì tái qiān le yī lǎn zi xié yì

与各地电视台签了一揽子协议

A package deal with local television stations

xié yì guī dìng

协议规定

Agreement

gōng sī jiāng miǎn fèi wèi gè diàn shì tái tí gōng yī dìng shí duàn de jié mù

a公司将免费为各电视台提供一定时段的节目

Company A will provide free time for TV stations

huí bào shì gōng sī měi tiān jǐ fēn zhōng guǎng gào shí jiān

回报是a公司每天几分钟广告时间

The return is A company A few minutes A day

jiē zhe tā yòu zhǎo dào le mǒu jié mù zhì zuò gōng sī

接着他又找到了某节目制作公司

And then he found a production company

chéng nuò xiàng gāi gōng sī jìn xíng tóu zī huí bào shì

承诺向该公司进行投资回报是

And the promise to invest in the company is

zhì zuò gōng sī bì xū xiàng gōng sī měi nián tí gōng ruò gàn xiǎo shí de jié mù

制作公司必须向a公司每年提供若干小时的节目

The production company has to offer A company A couple of hours A year

yī qiè gǎo dìng zhī hòu

一切搞定之后

And when you get it done

tā xiàng yī jiā gǔ piào yǐ chéng xiān de xiāng gǎng shàng shì

他向一家股票已成仙的香港上市

He went public in Hong Kong, a stock market

lǎo bǎn jiǎng

老板讲

Boss talk

tā shǒu zhōng zhǎng wò zhe dà liàng de guǎng gào shí duàn jīng yíng quán

他手中掌握着大量的广告时段经营权

He has a lot of advertising slots in his hands

zhè zú yǐ shǐ tā měi nián huò dé jǐ gè yì de guǎng gào shōu yì

这足以使他每年获得几个亿的广告收益

That's enough to get him a couple hundred million dollars a year in advertising revenue

lǎo bǎn tīng hòu jué dìng yǐ xiàn jīn jiā gǔ piào de xíng shì

老板听后决定以现金加股票的形式

The boss decided to take the form of cash and stock

shōu gòu gōng sī de gǔ quán

收购a公司30%的股权

Acquiring A 30% stake in company A

gāi wén huà rén lì jí chéng wèi shàng shì gōng sī dì èr dà gǔ dōng

该文化人立即成为上市公司第二大股东

The culture immediately became the second largest shareholder in a listed company

suǒ huò xiàn jīn ná chū bù fēn tóu zī gěi zhì zuò gōng sī yǐ duì xiàn nuò yán

所获现金拿出部分投资给制作公司,以兑现诺言

And the cash that they get is part of their investment in the production company to make good on their promises

rú cǐ zhè bān yī fān hòu gǔ jià dà zhǎng

如此这般一番后股价大涨

And so after that, the stock price went up

wén huà rén yòu chéng le yǒu qián rén

文化人又成了有钱人

The culture is rich again

shí jiān bù chāo guò liǎng nián

时间不超过两年

No more than two years

zhǐ yào shàn yú zhěng hé zī yuán

只要善于整合资源

As long as you are good at integrating resources

bǎ gè fāng lì yì bǎi píng

把各方利益摆平

Lay the balance between the parties

jiù huì chū xiàn shuò guǒ

就会出现硕果

There will be fruits

zòng guān dāng shì gè fāng diàn shì tái yǒu guǎng gào shí duàn

纵观当事各方电视台有广告时段

When you look at all the television stations there are advertising slots

jié mù zhì zuò

节目制作

Programing

hào fèi dà liàng rén lì cái lì

耗费大量人力财力

A lot of human resources

zhì zuò fāng yǒu jié mù zhì zuò néng lì

制作方有节目制作能力

The producers have the ability to make programs

méi yǒu zī jīn

没有资金

No money

shàng shì gōng sī yǒu zī jīn què yòu méi yǒu xiàng mù

上市公司有资金却又没有项目

Listed companies have capital but no projects

ér wén huà rén shén me dōu méi yǒu

而文化人什么都没有

And the cultural people have nothing

què bǎ tā men zhěng hé zài yī qǐ

却把它们整合在一起

And they put them together

cóng ér tū xiǎn de jià zhí

从而凸显的价值

And the value of that

zài tōng guò zī běn yùn zuò shǐ zhè zhǒng jià zhí

再通过资本运作使这种价值

And that's the value of capital operations

dé yǐ zài gǔ shì shàng tǐ xiàn chū lái

得以在股市上体现出来

It's a way of showing up in the stock market

zī běn zuì shén qí de dì fāng jiù shì zī běn de liú dòng hé yùn zuò

资本最神奇的地方就是资本的流动和运作

The most amazing thing about capital is the movement and operation of capital

ràng yī kuài qián biàn chéng shí kuài qián

让一块钱变成十块钱

Make a dollar ten dollars

yòng zhēn zhèng de gāo shǒu néng pán huó zī yuán

用真正的高手能盘活资源

You can use real people to make a living resource

shí xiàn jià zhí de tí shēng

实现价值的提升

Realization of value

shāng yè mó shì bù jǐn néng shǐ qǐ yè de zī yuán jià zhí dé dào zuì hǎo de kāi fā

商业模式不仅能使企业的资源价值得到最好的开发

Business models not only make the enterprise's resource value the best development

tóng shí néng gòu shǐ zī běn jìn rù nǐ de qǐ yè

同时能够使资本进入你的企业

At the same time you can get capital into your business

bì rán huì fàng dà nǐ de shāng yè jī huì

必然会放大你的商业机会

It's gon na amplify your business opportunities

kàn wán zhè sì gè xiǎo gù shì

看完这四个小故事

And then you have these four little stories

dà jiā shì bù shì yī xià zi jiù míng bái le ne

大家是不是一下子就明白了呢

Is it all at once?

suí zhe hù lián wǎng de kuài sù fā zhǎn

随着互联网的快速发展

With the rapid development of the internet

chú le zī běn yùn zuò

除了资本运作

In addition to capital operation

gèng shì chū xiàn le xiān miǎn fèi hòu fù fèi

更是出现了先免费后付费

It's even more of a free payment

zhòng chóu děng děng

众筹等等

Crowdfunding and so on

zhè yàng xīn xíng de shāng yè mó shì

这样新型的商业模式

This new business model

yī gè xiǎo jiě lí kāi yè chǎng

一个小姐离开夜场

A young lady leaves the night

yīng pìn le yī jiā mào yì gōng sī

应聘了一家贸易公司

Applied for a trading company

yòng le yī gè yuè de shí jiān

用了一个月的时间

It took about a month

bǎ èr shí gè yǐ hūn nán tóng shì gěi bàn le

把二十个已婚男同事给办了

I got twenty married male colleagues

rán hòu cí zhí

然后辞职

And then resign

jǐ tiān hòu

几天后

A few days later

xiǎo jiě gěi èr shí gè nán rén fā le tóng yàng yī tiáo duǎn xìn

小姐给二十个男人发了同样一条短信

The young lady sent the same message to twenty men

huái yùn le xū yào wǔ qiān zuò rén liú

怀孕了需要五千做人流

You need 5,000 people to get pregnant

yī cì xìng zhī fù

一次性支付

Lump-sum payment

bù zài má fán

不再麻烦

No more trouble

sān tiān hòu shōu dào le shí wàn kuài qián

三天后收到了十万块钱

Three days later, 100,000 dollars

zhè shì shén me

这是什么

What is this

kuà jiè jiā yòng hù guī mó huà

跨界加用户规模化

Cross-boundary plus user scaling

fú wù gè xìng huà xiān miǎn fèi hòu fù fèi de mó shì chuàng xīn

服务个性化先免费后付费的模式创新

Service personalization, free and paid model innovation

gè nán rén měi rén chū còu gòu le dǎ gěi tā

20个男人每人出250凑够了5000打给她

And 20 men out of 250 got together enough to get 5000 dozen to her

qù dǎ tāi

去打胎

Defoetal

zhè jiào zhòng chóu

这叫众筹

It's called crowdfunding

gè nán rén měi rén chū

20个男人每人出250

Twenty men each give 250

còu gòu wǔ qiān mǎi yíng yǎng fèi

凑够五千买营养费

Enough for 5,000 to buy nutrition

shèng xià de hái zi mài wàn bèi de shōu yì

剩下的孩子卖10万19倍的收益

The rest of the kids are selling 100,019 times

zhè jiào chuàng tóu

这叫创投

This is called venture capital

hái zi shì xū gòu de

孩子是虚构的

Children are imaginary

gēn běn méi huái yùn

根本没怀孕

No pregnancy at all

zhè jiào zhāo gǔ shuō míng shū

这叫招股说明书

This is called the prospectus

xiǎo jiě yě méi yǒu qù yīng pìn

小姐也没有去应聘

The lady did not apply

zhǐ shì zhǔn bèi qù

只是准备去

Just get ready to go

zhè shì chuàng yè jì huà

这是创业计划

This is a startup plan

zàn zhù xiǎo jiě liǎng bǎi kuài qù zhí xíng cǐ jì huà

赞助小姐两百块去执行此计划

Sponsor 200 dollars to implement the plan

bìng yuē dìng shōu yì fēn chéng

并约定收益分成

And they agree on the revenue share

zhè jiào fēng tóu

这叫风投

This is called a VC

xiǎo jiě qù mào yì gōng sī shàng bān

小姐去贸易公司上班

The lady goes to work for a trading company

lǎo bǎn bù fā gōng zī

老板不发工资

The boss doesn't pay

yǔn xǔ qí zài nán tóng shì shēn shàng zhuàn gè yàng de qián

允许其在男同事身上赚各样的钱

Allow them to make all kinds of money on male colleagues

zhè jiào yáng máo chū zài zhū shēn shàng ràng gǒu mǎi dān

这叫羊毛出在猪身上让狗买单

It's called wool out of the pig and the dog is paying for it

diǎn xíng de hù lián wǎng sī wéi

典型的互联网思维

Typical internet thinking

mào yì gōng sī lǎo bǎn tāo qián bāo zhuāng xiǎo jiě cān jiā xuǎn xiù

贸易公司老板掏钱包装小姐参加选秀

The boss of a trading company pays for the young lady to take part in the draft

jìn rù yǎn yì quān zá qián pāi diàn yǐng diàn shì jù

进入演艺圈砸钱拍电影电视剧

Hit the show business and hit movies and TV shows

bìng chéng dān qí jīng jì rén zhè jiào zī chǎn zhòng zǔ

并承担其经纪人这叫资产重组

And take on the broker and this is called asset restructuring

jiāng fēng xiǎn zhuǎn yí xiǎo jiě

将风险转移小姐

Risk transfer miss

pāi mǒu diàn yǐng yī yè zǒu hóng

拍某电影一夜走红

Make a movie overnight

piào fáng bào péng

票房爆棚

Box office

lǎo bǎn tóu zī huí bào fān jǐ shí bèi

老板投资回报翻几十倍

Your boss's return on investment is multiplied by dozens

zhè jiào chéng gōng shàng shì

这叫成功上市

It's called a successful IPO

zhè xià nǐ duì shāng yè gài niàn shì bù shì gèng róng yì lǐ jiě le

这下你对商业概念是不是更容易理解了

Student: is it easier for you to understand the business concept

duì yú zī běn yùn zuò hé shāng yè mó shì

对于资本运作和商业模式

For capital operations and business models

nǐ hái zhī dào nǎ xiē ne

你还知道哪些呢

What else do you know?

huān yíng liú yán píng lùn bìng guān zhù wǒ de pín dào

欢迎留言评论并关注我的频道

Please comment and follow my channel

xià qī zài jiàn

下期再见

See you next time